In 2020, the European Commission strengthened this dynamic by integrating CSR into its strategy to transform European companies. In 2022, I created the sustainability department at Ascend Performance Materials, covering Europe, the Middle East, Asia, and India.
Today, in 2025, I am launching Perdura Conseil. With 16 years of experience behind me, I have observed that many SMEs need help in structuring their businesses to meet the requirements of the European Green Deal. My goal is to provide robust answers to the questions you have about the sustainability of your business.
I propose to demystify the carbon credit market: their real value, advantages, and disadvantages. When used effectively, they become a strategic tool for achieving carbon neutrality while optimising your investments. This is a key lever for improving your competitiveness while decarbonising your activities.
My ambition is to help you establish robust governance where respect for the environment and stakeholders is a key condition for increasing your company's long-term profitability.
Laurent Perra